Saturday, January 14, 2006
THE DECLINE OF TRADITION, TODAY: CRISPS
In an article in the current Economist on changes in Britain's dietary behaviour, particularly the decline in traditional crisp consumption, this made me laugh:
In an article in the current Economist on changes in Britain's dietary behaviour, particularly the decline in traditional crisp consumption, this made me laugh:
Sales of premium products such as Kettle Chips and Walkers Sensations increased between 2002 and 2004, and low-fat crisps sold better too.
True to form, Golden Wonder's response was flatfooted. It used posters ridiculing a top-selling Kettle flavour: "Crushed sea salt and balsamic? That'll be salt and vinegar then." Guess who's laughing now?
Actually, I', still laughing; laughing that people really fall for that poncy stuff. "Balsamic" on crisps! Come on. Ok, so I do concede that it tastes different. It tastes really healthy. And no, that's not a compliment. Yukkk. Crisps shouldn't be wholesome. True taste, refined style and tradition demand it. . . .
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