Saturday, January 14, 2006
In an article in the current Economist on changes in Britain's dietary behaviour, particularly the decline in traditional crisp consumption, this made me laugh:
Sales of premium products such as Kettle Chips and Walkers Sensations increased between 2002 and 2004, and low-fat crisps sold better too.
True to form, Golden Wonder's response was flatfooted. It used posters ridiculing a top-selling Kettle flavour: "Crushed sea salt and balsamic? That'll be salt and vinegar then." Guess who's laughing now?